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Newsletter
During my time at Snake Song, I designed, named, and wrote a monthly newsletter with varying topics that pertain to the store. Some topics included were, upcoming events, plant care tips, artist spotlights, and more.
Flyers and Instagram Posts
While working at Snake Song I generated a multitude of flyers and posts for instagram to inform customers about upcoming events and store activities.
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Treasurer
During my time as treasurer of WCU’s chapter of PRSSA, I attended events and meetings, helped generate creative ideas, and worked to create revenue for the chapter. I hosted fundraisers for the club and help to plan meetings.
PRSA ICON 2023
In 2023 I was fortunate enough to be able to attend the ICON conference with the executive board and other members of my schools chapter of the organization. Learning from amazing individuals in the PR world, like Christy Weir, I went to as many sessions as possible and gained perspective into what a career in this field looks like.
Our vision
Based on a fake scenario, this example press release is meant to get volunteers to work with the Big Brother Big Sister organization.
About us
We’re dedicated to delivering excellence in every endeavor. With a foundation built on trust, innovation, and collaboration, we’ve been empowering our clients to reach their full potential for over ten years.
Estelle Vo
Event Management Club
An integrated communication plan for the Event Management Club at Western Carolina University. The plan entails how to increase attendance in the club and includes strategies and tactics such as using social media and the importance of consistency.
It’s Electric
This case has to do with how to market for general motor vehicle companies pertaining to the new Electric Vehicle laws being put in place in California. This case develops segments based on demographics for GM companies to use as well as creates a plan of action for each segmented group.
K-9 Kind
The second major marketing case Emily has worked on is in pairing with the American Kennel Club in order to spread awareness about what therapy dogs are and what they do. This case is all about brand development and giving the brand a voice.
Unique Selling Propositions
The third marketing case is unique, in that it deals with personal branding as well as branding for an organization. This case uses Emily and the American Kennel Club to show unique selling propositions.
Emily Settle 